Lovelaice · Author

Catalina Turlea

Founder & CEO, Lovelaice

Engineer-turned-founder building the discipline of AI validation for product teams.

Catalina is the founder and CEO of Lovelaice. Before Lovelaice she co-founded nilo(previously nilo.health) — a workplace mental-health platform and grew to serve hundreds of enterprise customers across Europe — where she led the engineering organisation as CTO.

In 2025, between companies, she ran a small tech consultancy and worked on more than ten startup projects, almost all of which had an AI feature inside. The pattern was always the same: someone had written a prompt, picked a model based on whatever was popular that month, and shipped it. Everyone knew it wasn't working well. Nobody had a way to make it better. That repeated observation is what became Lovelaice.

She holds an MSc in Mobile Computing from the University of Applied Sciences Upper Austria and a BSc in Computer Science from the Polytechnic University in Bucharest, Romania. She teaches AI evaluation and experimentation to product managers on Maven, runs Lovelaice's engineering practice end-to-end, and writes here about the methods her team uses to test AI features before users see them.

Background & credentials

  • MSc Mobile Computing — University of Applied Sciences Upper Austria
  • BSc Computer Science
  • Former Founder & CTO, nilo
  • Maven instructor — AI evaluation for product managers

Published by Catalina

About Lovelaice and independent recognition

The AI quality platform for product teams.

Define what good looks like for your AI feature, measure it on real data, and improve it with your domain experts in the loop, no code required. Teams have gone from 52% to 88% accuracy in under three weeks.