Explore AI resources, insights, and upcoming events.
Learn how product teams design, test, and deploy AI features through practical guides, expert insights, and real-world experimentation strategies.
What is AI experimentation, and why do you need it?
One idea. One prompt. Five real cases. Several models. Read every response. That's where AI-native products start. An 8-step playbook for product thinkers running their first experiment.
Madalina TurleaShould you still write PRDs when building AI features?
The programming language is plain English. The prompt IS the spec, so why is the PM three handoffs away? Why "evals are the new PRDs" makes things worse, and what PM-owned AI development actually looks like.
Madalina Turlea
Why Your AI Evaluation Is Lying to You
Teams automate evaluation before understanding what they're evaluating. Why thumbs-up/down and generic LLM-as-a-Judge silently mislead — and the evaluation ladder that actually works.
Madalina TurleaWhy Your AI Evaluation Is Lying to You
Why most teams automate AI evaluation before understanding what they're evaluating — and the step-by-step approach that actually works.
Madalina Turlea
The Death of the Prompt Box: What A16Z's 2026 Prediction Means for Your AI Features
What A16Z's 2026 Prediction Means for Your AI Features.
Madalina Turlea
Lessons from one year of AI product building
Key insights from building AI products over the past year.
Madalina TurleaShip AI Features With Confidence for PMs
Course on shipping AI features with confidence for product managers.
Catalina Turlea
The expert test: how to identify high-value AI features for your product
How to identify which AI features will deliver the most value.
Madalina Turlea
Why ship and learn just does not work for AI features
Why the traditional 'ship and learn' approach fails for AI features.
Madalina TurleaReverse-Engineering AI Products: From System Prompts to Cost
Let's look at some of the most popular AI products and their estimated AI cost.
Catalina TurleaMyth Busters Edition - Prompting Techniques
Let's test out some popular beliefs about prompting AI.
Catalina TurleaDemystify popular AI features with us - part 1
Breaking down how popular AI features work under the hood.
Catalina Turlea
Personalised Activation Emails with AI
Live workshop on building AI-powered personalised activation emails.
Catalina Turlea
Personalization demo for Airbnb AI product feature
A demo of AI experimentation for personalisation features.
Catalina TurleaTest an AI Feature with us - Implement Linear's AI Slack feature
Live walkthrough implementing Linear's AI Slack feature.
Catalina TurleaAI Experimentation Masterclass: Personalised Airbnb Description with AI
Your first AI experiment - a live walkthrough for PMs.
Catalina TurleaShip AI features that actually work
The email course that takes you from first idea to validated AI — no data science team required.